Hi,
I'm Rocío
Senior designer with over 10 years of experience developing brand identity and visual solutions for companies that need to position themselves clearly, elevate their perceived value and compete in demanding environments.
Specialised in branding and its application in digital and commercial environments: art direction, web and UI design, editorial, packaging and communication. I work from a strategic approach, ensuring consistency across all brand touchpoints.
In recent years, my experience has focused on premium projects — especially real estate and corporate services — where the level of visual and conceptual demand is decisive.
What I bring
Business-oriented design
I translate commercial goals into visual solutions that reinforce positioning and support sales.
Senior-level judgement
I make art direction decisions prioritising creativity, hierarchy and functionality.
Cross-disciplinary vision
I connect branding, digital design, UI and commercial communication to build a solid, recognisable brand presence.
Expertise in demanding sectors
Experience in high-value projects where restraint, detail and execution are key to building trust.
Services
Branding & Identity
Complete brand systems: naming, logo, typography, colour and applications across all touchpoints.
Packaging
Package design with editorial sensibility. Sustainable, recognisable and effective at the point of sale.
UX/UI & Digital
Digital products with a solid design system. Web, app, prototyping and digital communication.
Art Direction
Comprehensive creative vision for editorial projects, campaigns, real estate and commercial communication.