A brand begins by understanding what makes it different and what place it wants to occupy in people's minds.
1. Brand audit and strategy
My process starts with a phase of analysis and research, where I study the business and the competition through a Brand Audit. This diagnosis identifies opportunities, reveals the brand's competitive strength and defines a solid positioning on which to build the whole strategy.
On that foundation, I build the brand strategy by defining its purpose, vision, mission, values, personality and value proposition, laying the groundwork for the development of its visual identity.
Design is so simple. That's why it's so complicated.
Paul Rand
2. Verbal identity and visual systems
My work covers the entire brand architecture: naming, claim, verbal identity, tone of voice, logo, typography, colour, iconography, photographic style…
The whole process is delivered together with presentations designed to gather solid client feedback and guidelines that ensure brand consistency.
3. Activation, omnichannel and experience
The brand must become tangible at each of its touchpoints, building a coherent journey throughout the entire customer journey. That's why brand activation and omnichannel communication are part of the project from the start, aligning every point of contact to create memorable experiences and reinforce the value proposition across physical and digital environments.
I have developed numerous identities for real estate, cosmetics, tourism, cultural, medical, services and food projects, taking part in every phase of the process.