Areas 02

UX/UI Design

I'm interested in how a brand comes to life in the digital environment. It's where strategy, identity and user experience converge.

1. Strategy and user experience (UX)

I approach every project from a strategic perspective, understanding both business goals and user needs.

I apply principles of usability, accessibility and user experience, taking part in defining the product across the different phases of the project.

I work on information architecture and navigation strategy. I develop user flows, wireframes and interactive prototypes that validate the structure, content and journeys before moving on to visual design.

When the project calls for it, I collaborate under agile methodologies and processes such as Design Thinking and Scrum.

Good design, when it's done well, becomes invisible. It's only when it's done poorly that we notice it.

Jared Spool

2. Interface design (UI) and design systems

In the UI phase I ensure a consistent experience and support the product's evolution through:

  • Multi-device adaptability: responsive interface design for desktop, tablet and mobile, prioritising usability and accessibility.
  • Scalable visual systems: Design Systems, reusable components, Auto Layout, styles and libraries.
  • Definition of key elements: configuration of grids, typography, colour, spacing, iconography, forms and navigation patterns.
  • Interactive detail: design of hover, focus and error states and microinteractions.
Australy web design, AEDAS Homes.
Australy web design, AEDAS Homes.

3. Implementation, handoff and technical tools

I work closely with multidisciplinary teams, preparing the handoff through documentation, visual specifications and asset export to ensure maximum fidelity to the design.

In addition, my basic knowledge of HTML, CSS, Bootstrap and WordPress lets me understand the technical implications of each decision and keep smooth communication with the development team.

I have worked on the design of websites, landing pages, applications, mailings and other digital products using tools such as Figma, Sketch and Adobe XD, as well as graphic design software like Photoshop and Illustrator.