Versus PMU

Versus PMU was born as an extension of Versus Tattoo, bringing the brand's quality and technical precision to the permanent makeup, micropigmentation and microblading sector. The project arose from the need to adapt the brand to a new market with entirely different visual and communication codes, more closely linked to care, delicacy and premium aesthetics. Maintaining the recognition and solidity of the original brand, a rebranding was developed to build a more refined, clean and specialised identity for the PMU environment.