Packaging protects a product, builds perception, awakens desire and can become a brand's first selling point.
I approach packaging from a creative, strategic and technical perspective, taking into account the factors that influence each project: the product, the consumer, the market, the point of sale, production, logistics and the user experience.
I handle the complete process, from initial conceptualisation, visual positioning and the creation of graphic codes, to the development of product families, naming systems, labeling, labels, composition, content hierarchy and print-ready artwork.
I have developed packaging projects from scratch, taking part in key decisions such as formats, materials, substrates, printing techniques, die-cuts, inks, stamping, varnishes, embossing and special papers.
My experience focuses on sectors such as tattoo cosmetics, PMU, food, industrial products, paints and cleaning, working on both individual pieces and complete lines with different references, categories or variants.
I have also coordinated processes with suppliers, printers and render production, caring for visual coherence, technical feasibility, product presentation and final quality.
Products are made in the factory, but brands are created in the mind.
Walter Landor