Aloe Tattoo

Aloe Tattoo is a Spanish brand with a solid track record in tattoo aftercare. Its products combine in-house formulations with natural ingredients. Despite a differential offering, its visual identity did not reflect the brand's real value nor the quality of its products, which reduced its competitiveness against rivals with lower quality but a more attractive and commercial image. The project involved renewing the visual identity, redesigning the packaging and adapting the brand across its main physical commercial supports —roll-ups, signage, trade-fair materials— and digital ones, such as the design of its website, social media and mailings.