Australy

Australy is a residential project by AEDAS Homes in Estepona, developed in three phases: Aures, Libella and Thera. The objective was to build a solid and differential positioning capable of connecting with a national and international audience, reinforcing the premium perception across all touchpoints. The brand strategy was developed with nature as the conceptual axis, as the project sits opposite Selwo in an architecture defined by organic lines and a strong connection with the landscape. From this approach, a distinctive visual language, an aspirational narrative and a coherent communication system were created.