The Gallery
The Gallery is a residential project of 33 villas located in Palo Alto, Marbella, conceived for an audience seeking privacy, architecture and a high level of exclusivity. The creative concept was built around the connection between art and architecture, positioning the brand as a «gallery» universe where each villa is presented as a unique piece. From this idea, a naming system inspired by artists and a sober, sophisticated visual identity were developed.
Actions
- Brand strategy
- Naming and logo
- Visual identity
- Brand applications
- Brochure and sales book
- Commercial floor plans
- Art direction