The Zity

The Zity Málaga is a residential development by Urbea in Distrito Zeta, one of Málaga's most promising new neighbourhoods. The project stands out for its innovative and sustainable approach, incorporating CLT wood architecture, high energy efficiency standards and various awards linked to construction innovation. From this positioning we developed the naming The Zity, reinforcing an urban, contemporary vision connected to the future of the city. The visual identity and graphic system translate this concept into all communication pieces, using wood and its textures as a differential and defining element of the brand.