Versus

Versus is a brand specialised in needles and technical material for professional tattooing, created with the aim of positioning itself clearly and competitively within a highly saturated market. The rebranding project was developed to reinforce its perception of quality, reliability and technical precision, translating the idea of a premium professional product into a more accessible positioning against other brands in the sector. The «V» of the logo is conceived as a symbol of protection and guarantee, with a shape reminiscent of a shield, conveying control, resistance and confidence in every use.